Question 1

What is architectural visualisation?

Accepted Answer

Architectural visualisation, or archviz, is the process of producing photoreal images and video of a building before it is built. It lets architects, developers and housebuilders show a scheme exactly as it will look, for planning applications, marketing and sales.

Question 2

What does scal3 do?

Accepted Answer

scal3 is a UK architectural visualisation studio. It produces photoreal CGI stills, 3D models and flythrough video for architecture practices, property developers and housebuilders, on schemes of all sizes.

Question 3

Who runs scal3?

Accepted Answer

scal3 is run by William Lawton, an architecture graduate (BArch). Because the work is done by someone architecturally trained, the renders hold up on proportion, detail and materials, not just lighting.

Question 4

Where is scal3 based?

Accepted Answer

scal3 is based in the United Kingdom and works with practices, developers and housebuilders across the UK.

Question 5

How much does architectural CGI cost?

Accepted Answer

Photoreal stills start from £150 per image. 3D modelling ranges from £220 to £500, and flythrough or video work from £350 to £1,400. Larger schemes are quoted individually.

Question 6

What do you need to start a project?

Accepted Answer

Drawings or sketches of the scheme are enough to begin. Send the brief to william@scal3.homes and you will get a quote back.

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