Make it real,before it's built.
Photoreal CGI for UK architecture practices, developers and housebuilders. Modelled and rendered by someone trained to read the drawings, not just chase the mood.
Recent work
Index · 07 sheetsArchitecturally trained.
It shows in the proportions, the junctions, the way materials actually catch light. These are the details most CGI studios guess at. Scal3 is built for practices and developers who want renders that survive scrutiny from someone who can actually read a drawing.
scal3 produces photoreal architectural visualisation for UK architecture practices, property developers and housebuilders. From single planning images to full marketing sets and flythrough video, every project is modelled and rendered by an architecture graduate, so the result stands up to scrutiny on proportion, detail and material.
What it costs.
Fee scheduleImages
Photoreal stills for planning, marketing and sales. Two revision rounds included.
3D Modelling
Massing through to full detail. Built once, reused for every angle.
Flythrough & video
Short clips through to fully edited sequences with music.
FAQ
Common questions- What is architectural visualisation?
- Architectural visualisation, or archviz, is the process of producing photoreal images and video of a building before it is built. It lets architects, developers and housebuilders show a scheme exactly as it will look, for planning applications, marketing and sales.
- What does scal3 do?
- scal3 is a UK architectural visualisation studio. It produces photoreal CGI stills, 3D models and flythrough video for architecture practices, property developers and housebuilders, on schemes of all sizes.
- Who runs scal3?
- scal3 is run by William Lawton, an architecture graduate (BArch). Because the work is done by someone architecturally trained, the renders hold up on proportion, detail and materials, not just lighting.
- Where is scal3 based?
- scal3 is based in the United Kingdom and works with practices, developers and housebuilders across the UK.
- How much does architectural CGI cost?
- Photoreal stills start from £150 per image. 3D modelling ranges from £220 to £500, and flythrough or video work from £350 to £1,400. Larger schemes are quoted individually.
- What do you need to start a project?
- Drawings or sketches of the scheme are enough to begin. Send the brief to william@scal3.homes and you will get a quote back.
Tell me whatyou're building.
william@scal3.homes
